Trending Wholesale
Cosmetics
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Best Wholesale Cosmetics for 2025
1. Luxury Liquid Foundation
Experience flawless coverage with a formula enriched by skin-loving ingredients and a satin finish. Buildable and long-wearing, it delivers a premium, elegant look favored by both professionals and beauty aficionados.
Target Demographic: Upscale cosmetic retailers, high-end beauty salons
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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11 Years | Worldwide | None |
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6 Years | Worldwide | None |
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9 Years | Worldwide | None |
2. Vegan & Organic Concealer Palette
Embrace cruelty-free coverage with this palette of botanical-infused shades. Each hue effectively brightens and corrects imperfections, offering long-wear precision and a naturally radiant result without compromising on ethics.
Target Demographic: Eco-conscious boutiques, clean beauty retailers
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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12 Years | Worldwide | None |
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4 Years | Worldwide | None |
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6 Years | Worldwide | None |
3. High-Pigment Eyeshadow Palette
Elevate eye artistry with richly saturated colors and a velvety texture. Crafted for creative makeup applications, these bold, blendable shades shift seamlessly from subtle daytime looks to high-impact evening glamour.
Target Demographic: Trendsetting beauty salons, online makeup retailers
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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8 Years | Worldwide | None |
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Supplier name
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6 Years | Worldwide | None |
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Supplier name
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12 Years | Worldwide | None |
4. Matte Liquid Lipstick Collection
Define and enhance your lips with an ultra-smooth, long-wear formula. Boasting a velvety matte finish in a range of on-trend shades, it remains vibrant throughout the day—perfect for modern makeup lovers.
Target Demographic: Fashion-forward cosmetic brands, upscale retail outlets
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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7 Years | Worldwide | None |
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3 Years | Worldwide | None |
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10 Years | Worldwide | None |
5. Glitter & Metallic Highlighter
Shine bright with a versatile formula that adds luminescence and dimension. Ideal for festive occasions or everyday glow, its blendable texture and eye-catching finish keep skin radiant and refreshed.
Target Demographic: Influencer-driven beauty brands, specialty makeup retailers
Target Gender: Unisex
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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8 Years | Worldwide | None |
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10 Years | Worldwide | None |
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4 Years | Worldwide | None |
6. Long-Lasting Waterproof Mascara
Achieve dramatic, voluminous lashes that endure smudges, sweat, and water. Its intense color and flake-resistant formula ensure reliable wear, making it a go-to for active lifestyles and sophisticated events.
Target Demographic: Mass-market beauty outlets, professional makeup artists
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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12 Years | Worldwide | None |
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Supplier name
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8 Years | Worldwide | None |
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Supplier name
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4 Years | Worldwide | None |
7. Multi-Use Cream Blush
Add a pop of color to cheeks or a subtle tint to lips with this adaptable cream formula. Effortless blending and buildable pigmentation make it a must-have for both casual daytime and sultry evening transformations.
Target Demographic: Contemporary makeup brands, online beauty platforms
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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8 Years | Worldwide | None |
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3 Years | Worldwide | None |
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16 Years | Worldwide | None |
8. Customizable Makeup Brush Set
Tailor your toolkit with individually selected brushes that meet specific application needs. Crafted with premium bristles, each brush delivers flawless blending and precision for every makeup technique.
Target Demographic: Beauty professionals, boutique cosmetic retailers
Target Gender: Unisex
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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13 Years | Worldwide | None |
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4 Years | Worldwide | None |
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Supplier name
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10 Years | Worldwide | None |
9. All-Natural Mineral Powder Foundation
Enjoy lightweight, buildable coverage from finely milled minerals that soothe and protect the skin. Free of synthetic additives, it’s ideal for sensitive complexions seeking a radiant, natural finish.
Target Demographic: Organic cosmetic stores, eco-friendly beauty brands
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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9 Years | Worldwide | None |
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Supplier name
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5 Years | Worldwide | None |
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Supplier name
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11 Years | Worldwide | None |
10. Matte Liquid Lipstick
Achieve bold, velvety lips with our Matte Liquid Lipstick, designed for long-lasting wear and intense pigmentation. This high-coverage formula glides on smoothly, dries to a comfortable matte finish, and stays in place without smudging or flaking. Available in a variety of trendy and classic shades, this lipstick enhances any makeup look, from natural beauty to high-impact glamour.
Target Demographic: Fashion-Forward Consumers, Beauty Influencers, Online Cosmetic Retailers
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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5 Years | Worldwide | None |
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Supplier name
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4 Years | Worldwide | None |
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Supplier name
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12 Years | Worldwide | None |
11. Professional Setting Spray
Lock in your look with a fast-drying, lightweight formula that preserves makeup’s freshness. Whether for a long workday or a big event, it ensures artistry remains flawless from start to finish.
Target Demographic: Salons, professional makeup artists, premium beauty e-tailers
Target Gender: Unisex
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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9 Years | Worldwide | None |
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Supplier name
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8 Years | Worldwide | None |
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Supplier name
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4 Years | Worldwide | None |
12. Bold Liquid Eyeliner
Create sharp lines or subtle wings with a precision tip and a smudge-resistant formula. Its intense pigmentation adds instant drama, completing any eye look with flair and definition.
Target Demographic: Trend-driven beauty brands, online makeup retailers
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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4 Years | Worldwide | None |
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Supplier name
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10 Years | Worldwide | None |
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Supplier name
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9 Years | Worldwide | None |
13. Vibrant Lip Gloss Collection
Amplify lips with a glossy shine that’s never sticky. The high-shine finish delivers a glamorous effect, making it a staple for looks that demand attention and light-reflecting brilliance.
Target Demographic: Mass-market beauty outlets, fashion influencers, online retailers
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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12 Years | Worldwide | None |
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Supplier name
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8 Years | Worldwide | None |
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Supplier name
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10 Years | Worldwide | None |
14. High-Definition Contour Kit
Sculpt and define your features with complementary shades that blend seamlessly. Designed for a chiseled, camera-ready finish, it’s a go-to for anyone who values professional-grade contouring.
Target Demographic: Professional makeup artists, upscale beauty salons
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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4 Years | Worldwide | None |
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Supplier name
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14 Years | Worldwide | None |
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Supplier name
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5 Years | Worldwide | None |
15. Ultra-Blendable Cream Eyeshadow
Achieve richly pigmented looks with a velvety texture that glides onto the lids. Buildable and long-wearing, it transitions from subtle definition to bold drama for any occasion.
Target Demographic: Premium cosmetic brands, boutique makeup stores
Target Gender: Female
Recommended Suppliers
| Supplier | Business age | Shipping | MOQ |
|---|---|---|---|
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Supplier name
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5 Years | Worldwide | None |
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Supplier name
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8 Years | Worldwide | None |
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Supplier name
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12 Years | Worldwide | None |
Cosmetics market overview
- The demand for clean, vegan, and cruelty-free formulations is surging as today’s consumers opt for beauty products free from harsh chemicals and animal byproducts, driving brands toward vegan, organic, and transparent production methods for enhanced market recognition.
- Technological advancements facilitate customization and personalization in makeup, allowing brands to offer tailored shades, finishes, and textures through bespoke palettes, shade-matching apps, and custom packaging, significantly boosting consumer engagement and loyalty.
- The integration of skincare benefits into makeup, with products offering moisturizing, anti-aging, and sun protection, caters to lifestyles prioritizing efficiency and skin health, highlighting the demand for cosmetics that deliver both aesthetic and wellness advantages.
How to buy wholesale cosmetics?
When sourcing makeup wholesale or via dropshipping, it’s essential to prioritize product safety, quality, and trend relevance in a highly competitive and regulated industry. Begin by examining the ingredients and certifications—ensuring products are cruelty‑free, dermatologically tested, and, where applicable, FDA‑approved—so that each item, from foundations and eyeshadows to lipsticks and blushes, meets rigorous safety standards. Compare unit prices, minimum order quantities, and shipping terms to secure competitive deals while reducing inventory risk.
Leveraging comprehensive market research tools and a trusted supplier directory like SaleHoo’s—providing access to over 8,000 pre‑approved vendors with detailed product information and customer reviews—enables you to efficiently identify reputable makeup suppliers that align with your quality and business goals.
Where to buy wholesale cosmetics?
While many online marketplaces such as Alibaba or DHGate offer extensive listings of makeup products, verifying supplier authenticity and product consistency can be challenging in the cosmetics industry. For a more secure and efficient sourcing experience, consider using a vetted supplier directory like SaleHoo. SaleHoo connects you with reputable manufacturers and distributors specializing in makeup—from everyday beauty essentials to high‑end cosmetics—with transparent pricing, verified quality certifications, and robust customer reviews.
This trusted network simplifies your research process, ensuring you can compare shipping options, bulk discounts, and warranty details, so you confidently build a profitable inventory that meets both regulatory standards and consumer expectations. Explore SaleHoo’s directory today to find dependable wholesale makeup suppliers for your eCommerce store.
Other wholesale categories to explore
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